PUBLISHER NETWORKS

Each respondent is a relationship that started through a partnership with hundreds of websites, including:

• ONLINE MARKETING — Our data partners recruit responders using the latest in behavioural targeting through online ads and questionnaires.
• AFFILIATES — We have strategic relationships with vertically specific audience-focused websites.
• SOCIAL MEDIA — We leverage social media like Facebook, LinkedIn, and others to build a motivated, diverse panel.

Through selective targeting and planning, the respondents can be used to add diversity to an existing panel or to build an entirely new, random pool of panellists depending on your needs.

This includes:

• Diversification: We acquire traffic from a wide variety of sources to avoid a narrow sample pool.
• Compelling Incentives: Our data partners reward our respondents with cash and other loyalty programme schemes, a premium that helps us attract hard-to-reach audiences. In addition, some offer charitable donations, online gift cards, along with gaming and social media currency.
• Purity: We proactively identify unwanted respondents with data quality tools that use technology to aggressively remove duplicate and fraudulent entries.

Monitoring Responders’ Behaviour During Recruitment:
We work closely with our data partners to monitor members’ activity and immediately deactivate member accounts that attempt to ‘cheat the system’.

We monitor for poor data, “fast” respondents, straight-liners, and duplicate survey takers.

Post Recruitment:
After each recruitment survey, we expect our client to provide a data file of the member IDs for those who appropriately completed the survey.

We then upload these IDs into our system and ensure that only these members are rewarded for their participation.

We link duplicate accounts, conduct IP checking, and monitor PayPal payouts to flag respondent activities.

We take this aspect of our business very seriously and work closely with partners to ensure data quality and reliability.

Frequency: We can control the number of times respondents are contacted for a survey.Text and HTML Invites: We use both text and HTML invites to ensure the highest deliverability rates.

• No creative template is required when recruiting, as our panel partners use their own templates.
• The only requirement is to provide us with copy and unique tracking links to the survey to monitor completes/screen-outs, etc., and we will manage the rest for you.

Exclusion: We can exclude based on the number of invites received or because of previous survey participation.Scheduling Start/Stop Times: Surveys can be set to automatically open and close at specific times.

• Select and recommend the best available data at the time of your request.
• Measure the performance of your target audience.
• Recommend the best day of the week and time of the day to broadcast your campaign.
• Key performance indicators for testing multiple creatives and subject lines.
• Offer real-time tracking of your campaign.
• Deliverability testing.
• Spam analysis.
• De-duping.
• Post-performance reports.
• DMA & DPA compliant.

From strategy to execution, we manage your campaigns end-to-end. Whether it’s email acquisition marketing, newsletter registration, or brochure requests, we handle everything: planning, broadcasting, data capture, and reporting.

Our proprietary platform ensures we select the most responsive audience for your campaigns at any given time.

Our Data Pool Includes:

• Email Acquisition:
  • 25 million email contacts UK consumers and 1 million B2B email records
  • 45 million email contacts Western Europe
  • 100 million email contacts Globally
• Online Lead Generation:
  • Capability to deliver up to 50,000 Leads per month in Europe, US and Australia.
  • Capability to deliver up to 10,000 Brochure requests per month in Europe, US and Australia.
  • None incentivised traffic – genuine views and data from people actively looking for your product or services.
  • Low risk / Low cost acquisition strategy.
  • Flexible Data Delivery – Data can be delivered in real time daily and weekly through XML or CSV files
  • Real time Data Validation by Experian – we also include de-dupe and invalid data promise on our campaigns, meaning we only supply data that you can actually use
  • A better consumer journey – New offer board style
  • Filtering options – Offering easier management of campaigns
  • Validation – Introduced Experian QAS email and Data-8 telephone
• Online Lead Generation:
  • Capability to deliver up to 50,000 Leads per month in Europe, US and Australia.
  • Capability to deliver up to 10,000 Brochure requests per month in Europe, US and Australia.
  • None incentivised traffic – genuine views and data from people actively looking for your product or services.
  • Low risk / Low cost acquisition strategy.
  • Flexible Data Delivery – Data can be delivered in real time daily and weekly through XML or CSV files
  • Real time Data Validation by Experian – we also include de-dupe and invalid data promise on our campaigns, meaning we only supply data that you can actually use
  • A better consumer journey – New offer board style
  • Filtering options – Offering easier management of campaigns
  • Validation – Introduced Experian QAS email and Data-8 telephone