Targeted Email Marketing & Lead Generation Solutions

Customer Acquisition & Lead Generation

We manage the whole process from conception to activation including planning and broadcasting, data capture and reporting.

We support our clients in planning, strategy and creative design builds for:

Lead Generation – Offers a leading source of new customer prospects for direct marketing, generates thousands of fully opted in prospects who have express an interest in a specific product or service.

Online Surveys – Through selective targeting and planning, our traffic can be used to add diversity to an existing market research panel or to build an entirely new, random pool of panellists or provide sampling support depending on your needs.

Plan Ahead with Precision

Cross Digital Agency sources high-quality data from trusted publishers, including online shopping portals, transactional retailers, travel sites, journals, insurance, and financial services companies.
Our strong data partnerships provide unique insights into the performance of inventory, enabling us to recommend the most effective options for your campaigns. Powered by our proprietary campaign management system, we optimise return on investment with fact-based decisions and proven strategies.

Our robust data pool and advanced segmentation capabilities let you plan campaigns tailored to your audience. With hundreds of data points, we ensure precise targeting:

Geographic Criteria: Postcodes, counties, cities, area codes.
Demographic Criteria: Age, gender, income, homeowner status, lifestyle, hobbies, interests, employment, marital status.
Profiling Criteria: Product experience, category knowledge, and more—allowing detailed segmentation for pinpoint accuracy.

Online Panel Recruitment & Surveys

At Cross Digital Agency, we act as a link between companies, market research institutes, media agencies, and their target audiences.

Our services are tailored to provide rapid access to millions of carefully selected, opted-in participants for panel recruitment and online surveys. Beyond data provision, we assist our clients with strategic planning, creative concepts, and campaign execution.
While we can customise panels and samples to meet nearly any criteria, our expertise spans several key industries:
Automotive
Entertainment
Financial
Gaming
IT
Telecommunications
Travel
Youth

Creative Services

Creative Solutions That Deliver Results

Our skilled creative team brings extensive expertise in acquisition and retention-based email and newsletter design, ensuring the seamless delivery of cutting-edge designs that are both aesthetic and functional. At Cross Digital Agency, we create innovative solutions tailored to meet your unique marketing needs.

Every design we execute is guided by key considerations:

Purpose-Driven Design: Is it optimized for your specific marketing activities?
Brand Alignment: Does it support your brand identity and clearly communicate your value proposition?
Content Flexibility: Can it accommodate tailored content that highlights your offers?
Outcome-Focused: Is it structured to achieve key campaign goals?
Inbox Compatibility: Will it render flawlessly across all email clients?
User-Centric Approach

The user journey and experience lie at the core of our design philosophy. This focus enables us to consistently deliver creative solutions that are both impactful and functional.

Our Standard Features Include:

Tailored Designs: Custom creations that adhere to your specific needs and corporate guidelines.
Cross-Compatibility Testing: Rigorous testing across browsers and email clients to ensure flawless performance.
Optimized Coding: Best practices in coding to maximize email deliverability rates.
Goal-Oriented Design: Layouts and visuals designed to drive campaign success.

Creative services offered

Design & build of HTML Acquisition and retention based email and newsletters

Data capture forms, surveys and landing pages packages

Viral elements – video and flash games

Online display design and rich media advertising

Dynamic web site and microsite design – built and implemented to W3C standards

Social media applications

SERVICES

Customer Acquisition & Lead Generation

Plan Ahead with Precision

Online Panel Recruitment & Surveys

Creative Services

Every design we execute is guided by key considerations:

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